The MusicBuddy Blog
Marketing plans
resist the temptation to use someone else's plan or a generic plan that doesn't take account of your specifics - it is unlikely to address your requirements.
start with your vision & goals - what are you trying to achieve? (easy to assume it's obvious but thinking it through often throws up uniques which can be the key to success)
then analyse your market - who are you aiming at? who are you competing with for customers time & cash? what are they doing? is it working for them?
it's a common 'marketing' fault to get stuck straight into the PR & the logistics without having established a basic strategy which should drive the plan.
if you can innovate an original element in your plan, then you are more likely to attract attention - if you can't, then you have to analyse what works for your competitors and then do it better than them